MBW’s Stat Of The Week is a series where we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by Cinq Music Group, a technology-driven record label, distribution and rights management company.
Over the past year, we’ve heard numerous record companies boast about the sheer number of tracks they’ve been able to create using Generative AI.
For example, AI music app Boomy said its app created 14.4 million tracks so far.
Stats like that aren’t music to the ears of many music industry insiders, some of whom have raised concerns that AI music could drown out the voices of human creators.
They have some reason to worry — as of the last count, there are 120,000 new audio files are uploaded to music streaming services every day.
Now AI music creation platform Mubert is adding its own staggering number to this data. The company announced Wednesday (July 12) that its AI has spawned 100 million tracks equal to approximately the entire catalog available on Spotify.
Mubert claims the audio files were generated solely using licensed music for input. The company says it has established relationships with music creators who have contributed audio samples to its artificial intelligence, allowing Mubert to build a database of 2.5 million proprietary sounds on which it trains its algorithm.
Mubert’s basic music generation product, Mubert Render, has 100,000 monthly active users, the company says. It also offers Mubert Play, a subscription-based streaming service, and Mubert API, a music generator for B2B customers.
Users generated 56 million of the 100 million songs Mubert now has in his library, the company says.
The most common music genres generated were lo-fi, ambient, and chill, something Mubert says makes sense, given that much of the music created on his platform is meant to be an accompaniment to streaming and online shows, interviews, short films, and podcasts. .
“We are thrilled that Mubert is able to meet the demand for high-quality, legal music to meet the needs of the creator economy,” Alex Mubert, co-founder and co-CEO, said in a statement.
it is impossible to imagine streams, podcasts and shows without music, and Mubert allows for the generation of an unlimited amount of music of any length and genre, adapted to the needs of the creators’ economy.
However, background music for online shows is not the only activity of Mubert’s generative AI. The company has entered into an agreement with Middle East and North African-focused music streaming service Anghami, through which Anghami has built a library of 200,000 songs so far.
Among Anghami’s uses for the Mubert algorithm was a feature called football cheers, which was available in Persian Gulf countries during the 2022 World Cup. It allowed users to state which country they were cheering for, and Anghamis’ technology would generate for them a unique song, informed by customer user data. Those songs are now hosted on Anghami server.
Other music services have also reported that they have created large amounts of music using artificial intelligence. Tencent Music Entertainment, which operates streaming services in China that boast a few 800 million active users, he said he had generated a few last year 1,000 tracks through artificial intelligence, one of which he had already passed 100 million streams.
While many in the industry worry about what such a flood of content might mean for the economic value of music in the future, Muberts co-founder Alexey Kochetkov argues that generative AI can help address the nature of the music business. where the winner takes all. , where industry moguls make millions, while new and potential artists struggle.
In a guest column for MBW in 2019, Kochetkov wrote that AI can lend a hand in shaping a new music industry culture both qualitatively and quantitatively
As long as there are no compromises for AI, the music industry can become a transparent environment where all stakeholders receive equal opportunities for self-expression and a level playing field for monetization.
However, some question whether Mubert creates such a level playing field for monetization.
In a recent column for MBW, Ran Geffen Levy, CEO of Amusica Song Management in Israel, said AI companies could be the main financial beneficiaries of AI-generated music.
Of Mubert, he wrote: The license agreement provided by Mubert states that Mubert is the sole owner of all economic rights to the remix, such as so-called master rights on the recording, so-called neighbor/performer rights which may accrue to those who perform on the recording and the rights to the musical composition incorporated into the recording.
Levy asked: If you take humans out of the artist equation, where does the rest leave them? What is the fee for the humans who write and perform the music? Will the musicians receive recognition for their work or will they remain anonymous and work under non-disclosure agreements and acquisitions? Are we on the verge of creating sweatshops for musicians? Hey, at some point, AI will be able to replace all of them.
Cinq Music Group’s repertoire has won Grammy Awards, dozens of RIAA Gold and Platinum certifications, and numerous No. 1 positions. 1 on the Billboard charts. His repertoire includes heavyweights such as Bad Bunny, Janet Jackson, Daddy Yankee, TI, Sean Kingston, Anuel and hundreds more.Music business around the world
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